![]() Meanwhile, Spotify creates more inroads to its service as partners promote their apps. Many of its partners are great standalone utilities to briefly checkout, but with Spotify they’ve found ways to gain longer exposure and build their own businesses. Rather than try to convince them of its own expertise, Spotify has tapped trusted music services and publications to lead users to the promised band, err, land. This gives discovery on Spotify high potential and low cost, but users need guidance. If they’re not sure what to pick and are tired of the bands they already know, they can disengage.īut the beauty of Spotify’s comprehensive catalogue and subscription model is that you can listen to anything, and you don’t have to pay for each additional song like with iTunes. Unlike Pandora, which you can fire and forget, Spotify requires attention as users have to pick what to hear next when their current song, album, or playlists ends. ![]() The apps could inspire longer listening sessions that expose users to more ads, get them more attached to their paid accounts, and share more links that drive referral traffic from Facebook.Ī core disadvantage of music on demand services is that they put the burden of choice on the listener. Last.fm contributes band biographies, Rolling Stone provides celebrity and editor playlists, and Songkick helps users find nearby concerts from their favorite bands. But during the launch of its app platform this morning in New York, Spotify unveiled new integrations that unlock the potential of its massive music catalogue. And the radio feature? Ugh, it followed a great track by UK indie rockers The XX with a 10 year old Creed song. Its flimsy What’s New and Top Lists discovery channels showed you what’s popular, but there was no way to learn about artists or get recommendations from experts. This was the problem with Spotify until today. All the world’s music and no way to figure out what to listen to next.
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